Hypnotherapist, Identity Coach, and Founder of Unshakeable Entrepreneurs on Skool
Will does what he does because he discovered that the single highest leverage point for any individual is the ability to remain in a chosen identity regardless of external circumstances. He calls this being unshakeable. After experiencing a crisis of meaning in his mid-twenties, going through his own hypnotherapy, and personally battling years of weight gain that led to diabetes, he realized that knowing what to do was never the barrier. The real barrier was who he was being internally. That realization became his mission: to help people close the gap between who they consciously want to be and who they are subconsciously normalized to be.
Will grew up planning to join the military like his father, training hard from a young age, but at fifteen he broke his foot skateboarding and required surgery that left him with a metal ankle, permanently disqualifying him from military service. This forced a complete redirection of his identity and purpose. He moved into sales, achieved early success, but hit a wall around age twenty to twenty-five when he questioned the meaning of it all. Through most of his twenties and early thirties he was vastly overweight, reaching 137 kilos and approximately forty percent body fat, and repeatedly sabotaged his own health goals because he held a subconscious belief that being big was safe, a leftover from playing rugby in Wales. That belief eventually contributed to him developing diabetes, forcing him to seek help and confront his own internal programming directly.
The turning point came through his first exposure to hypnotherapy during his mid-twenties crisis of meaning, which introduced him to the idea that the conscious mind is a selector but the subconscious mind is the projector. He realized that most people, including himself, were not kept by lack of information or effort but by a failure to subconsciously normalize the desired identity. When he applied this understanding to his own health and decided on day one, at 137 kilos, that he was an athlete, then built the simplest possible proof by committing only to touching the back wall of the gym each day, the behavior began to align naturally. He went on to lose roughly forty kilos without grinding against himself, and that lived experience became the foundation of everything he now teaches.
Will envisions a future where entrepreneurs and individuals stop outsourcing their attention to algorithms and external validation and instead master the internal game as the primary driver of external results. He wants to build a community and practice through Unshakeable Entrepreneurs where people move from theory into embodiment, normalizing higher levels of success, health, and fulfillment so that aligned behavior becomes the natural expression rather than a constant struggle. He sees this work as increasingly vital in a world of infinite distraction, framing attention mastery and identity sovereignty as the defining competitive advantage of the coming era.
Will serves entrepreneurs and business owners who already have knowledge, desire, and some level of success but feel an internal ceiling preventing them from reaching the next level. Specifically, he works with people who recognize that their conscious goals and their lived behavior are not yet aligned, whether that shows up as procrastination, self-sabotage, inconsistency, or a persistent sense that something internally is working against them. His community and coaching are designed for those who are ready to stop visiting the version of themselves they want to become and start occupying it as their new normal.
Unshakeable means deciding who you are and remaining loyal to that regardless of circumstances. Everything is a decision.